1. Creative Pre-Production

Concept Development: Moodboards, storyboards, shot lists, themes tailored to your brand.

Location Scouting: Curated environments that suit your style (e.g., desert, studio, coast, vintage interiors).

Styling Direction: Wardrobe suggestions, prop curation, set styling aligned with campaign.

Call Sheets & Scheduling: Seamless day-of planning, including light timing for golden hour/blue hour.

Photography Sessions

Shooting Format:

Film Photography

Digital Photography

Multiple Looks: Outfit or set changes within the same session to maximize range.

Lighting: Natural light prioritization or studio flash, depending on the look.

Post-Production

Film Processing & Scanning: Hand-developed and professionally scanned negatives.

Digital Editing:

Hand retouching (skin tone preservation, dust & scratch removal for film)

Cohesive color grading to match the campaign’s visual language

Delivery:

Curated gallery (typically 30-50 final images)

Both web and print resolution formats

Optional Polaroids or contact sheet-style layout for vibe-building

Optional Add-ons

Video Capture (BTS, Reels, Mini Docs)

Short-Form Editorial Film (cinematic storytelling for campaigns)

Hair, Makeup & Styling Crew

Set Design or Prop Rentals

Mood Film or Teaser for Launch

Brand Voice & Identity

Brand Discovery Session (values, vision, audience)

- Tone of Voice Development (e.g., poetic, confident, grounded)

- Messaging Framework (taglines, mission statement, elevator pitch)

- Persona Development (ideal customer profiles, psychographics)

Visual Aesthetic & Design Direction

- Moodboard & Visual Identity (color palette, typography, textures)

- Photography/Creative Style Guide (filters, lighting, posing, shoot references)

Campaign & Launch Planning

- Launch Campaign Strategy (content pillars, rollout roadmap)

- Creative Concepts (for reels, shoots, UGC, etc.)

- Marketing Collateral (IG templates, email headers, landing page layouts)

- Launch Timeline with key dates & deliverables

Add-ons:

Photoshoot/Video Direction

Social Media Strategy & Caption Voice Guide

Email Nurture Sequences

PR Pitch Support or Templates

Strategy & Planning

• Brand Voice Integration: Define tone, style, and language for consistency across all written content.

• Editorial Calendar: Monthly or quarterly content plan outlining topics, key dates (product launches, seasonal themes, etc.), and objectives.

• Segmented Email Flows (Flodesk preferred)

  • Welcome series

  • Abandoned cart recovery

  • Post-purchase flows

  • Re-engagement emails

• Keyword & SEO Strategy: Research and integrate high-ranking keywords into blog/journal content to improve organic search traffic.

Email Campaign Copywriting

• Newsletter Writing (weekly, bi-weekly, or monthly):

  • Featured stories, product highlights, community updates

• Promotional Emails:

  • Product launches, seasonal campaigns, offers

• Automated Sequences:

  • Personalized flows triggered by user behavior

• Subject Line & Preview Text:

  • A/B tested for high open and click-through rates

• Call-to-Action Optimization:

  • Purposeful, engaging CTAs that drive conversions

Blog & Journal Copywriting

• Long-Form Articles:

  • 500–1500 words on brand-relevant topics (e.g., sustainable beauty, travel, rituals, behind-the-scenes)

• Founder's Journal or Letters:

  • Thoughtful, brand-building posts that connect emotionally with readers

• SEO-Optimized Posts:

  • Optimized headers, meta descriptions, alt tags, and formatting

• Image Placement & Formatting:

  • Support with layout suggestions to ensure visual balance and storytelling flow

• Internal Linking:

  • Linking to related articles, products, or external resources to increase time on site

Brand-Aligned Strategy

• Social Audit & Analysis:

  • Review of current accounts, performance, and audience engagement

• Platform Selection:

  • Recommend where to focus (Instagram, TikTok, Pinterest, YouTube Shorts, etc.)

• Brand Voice & Aesthetic Guide:

  • Defined tone, language, emoji use, captions style, and visuals

• Content Pillars:

  • Core themes tailored to your brand (e.g., behind-the-scenes, tutorials, slow-living rituals, founder stories)

• Growth Plan:

  • Organic follower strategy (trends, collabs, community building)

  • Optional paid strategy for campaign boosts

Content Planning & Creation

• Monthly Content Calendar:

  • Pre-scheduled content mapped to campaigns, launches, and seasonal moments

• Caption Writing:

  • SEO and storytelling-driven, with compelling hooks and CTAs

• Hashtag Strategy:

  • Rotating lists tailored by post type and audience behavior

• Story & Reels Prompts:

  • Guidance for camera-facing content, visual storytelling, and trends

• Custom Graphics/Templates:

  • Canva or Adobe-designed templates for quotes, promos, covers, and carousels

Full-Service Management (optional)

• Scheduling & Posting:

  • Tools like Later, Planoly, or Meta Business Suite

• Community Engagement:

  • Replying to comments/DMs, engaging with followers, outbound engagement

• Trend Monitoring:

  • Adapting content to current audio, cultural moments, or viral trends

• Influencer & Collab Coordination:

  • Identify and manage partnerships or UGC contributors

Reporting & Optimization

• Monthly Analytics Report:

  • Growth, reach, engagement rate, saves, shares, story taps

• Post Performance Insights:

  • What to keep, tweak, or double down on

• Quarterly Strategy Refresh:

  • Based on audience behavior, business updates, and platform changes

Add-ons:

• Reels Editing (trend-based or cinematic)

• Photo/Video Shoot Direction (IRL or remote)

• Pinterest or TikTok Strategy

• Product Launch Campaign Rollout

• Giveaway Coordination or Brand Collaborations